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Developed by Osama Mohamed

Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.

2011

Documentary

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

Status :

Released

Country : GBUS

Original language : en

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6.1 /10

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Watch Trailer

6.1 /10

| Movie Cast

Steve Jobs

Steve Jobs

Himself (archive footage)

Steve Wozniak

Steve Wozniak

Himself

Andy Hertzfeld

Andy Hertzfeld

Himself

Evan Davis

Evan Davis

Himself

Bob Cringely

Bob Cringely

Himself

texture2

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